Dwyane Wade Promotes “This Is Fatherhood” Campaign

Dwyane Wade and kids

Hip Hop artist Lecrae, NBA superstar Dwyane Wade, and a host of other activists launched the “This Is Fatherhood” campaign just in time for Father’s Day. Their overall goal is to promote the importance of fatherhood and the first target is young fathers of color.

Started by filmmaker Art Hooker and activist Joshua DuBois, the challenge is hosting a contest asking people to submit essays, songs, videos, or photos that answers the question, “What does fatherhood mean to me?”

The contest ends June 10th and the winner will be awarded a cash prize and a trip to Washington, DC to attend a special Father’s Day ceremony.

Inspired by President Obama’s call to action on fatherhood, Dwyane Wade agreed to help promote the efforts. As many know, fatherhood is a very important topic to Wade. He released a book, A Father First and has full custody of his two sons.

“When I was first approached to become involved with the initiative, I was humbled,” Wade said of the “This Is Fatherhood” challenge. “More than that, I was moved by the fact that one of the reasons President Obama was so passionate about this issue is that he grew up without his dad. He, too, has recognized that being a father is his most important role.”

This is a great initiative and I hope that other notable names get on board to give it power. For more details on the contest and the campaign, visit www.thisisfatherhood.com.

 

 

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