Rick Ross Gets Dropped From Reebok

Rick Ross Reebok

Rick Ross remains in the hot seat after Rocko’s “U.O.E.N.O” track was released, and Ross’ lyrics condoning date rape were heard all around the world.  Ross rapped about slipping a molly into a girls drink, taking her home and enjoying himself with her, all without her knowing.

The song and his music were pulled from several radio stations and women’s rights activist began to protest.  Several women’s rights groups protested outside of Reebok’s flagship store in NYC and started a petition to have Reebok discontinue their endorsement deal with Rick Ross.

Ross apologized for the lyrics “interpreted” as rape and also to Reebok:

Rick Ross Tweets

Well, the apology didn’t work.  Yesterday (Apr. 11), Reebok dropped Rick Ross and released the statement below:

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”

Rick Ross and his camp have yet to comment on being dismissed by Reebok.

I really hope that Rick Ross and other entertainers learn from this.  These artists have to start being responsible for their actions and the things that they say.  They are looked at as idols to so many and need to realize that their words have so much power.  So it’s important that entertainers are very careful with the messages they are sending to their fans and followers.


Related Articles:

Meek Mill Defends Rick Ross’ “Rape” Lyrics + Rocko Explains Taking Ross Off The Track

Radio Station Will No Longer Play Rick Ross & Lil’ Wayne’s Music + Rick Ross Responds To Date Rape Lyrics

NEW VIDEO: Cassie ft. Rick Ross “Numb”


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