Beyonce’ is at it again!!!  It was reported this morning by The New York Times that Pepsi and superstar Beyonce’ have partnered on an estimated $50 million dollar deal.  The multi-year deal includes standard advertising, such as commercials and print ads.  Pepsi will also set up a special fund to support other creative projects Beyonce’ may choose.  These projects may include events and photo shoots or whatever else Beyonce’ decides.  Pepsi currently has deals with other celebrities such as Sofia Vergara and Nicki Minaj, but this is by far their biggest promotion.

Beyonce released the following statement to The New York Times about the deal:  “Pepsi embraces creativity and understands that artists evolve.  As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”  Beyonce’ is scheduled to headline the 2013 Superbowl Half-Time show which is also sponsored by Pepsi.

Beyonce’s face will be featured on Pepsi cans for a limited time and other products as well.  See below:


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